Recently I took a photography trip to Sydney and I had 5 days to capture a portfolio of how I wanted to represent the city. I stayed at the Boulevard Hotel on William St. just east of the CBD and Hyde Park. I had a an awesome room on the 15th floor of the Hotel overlooking the Domain, Sydney Harbour and the Sydney CBD. Every night I would stagger home after hours of exploring the city with my camera and this huge neon coke sign would be glowing up the end of the William Street at the entrance to Kings Cross. It started to represent rest and solitude to me because I knew that it meant I was almost home so I decided no matter how tired I was on the last night I would make my up to it.

I took about 20-30minutes to walk around and find out how best to fit it into the shot whilst also encompassing the vibe and energy you feel when in Kings Cross. I think I must have fired off 30 or so frames before I got this one and the very high and low light trails on this image were actually made from trucks ! (not sure if they were coke trucks) I was waiting for green traffic lights and then beginning my HDR brackets with my camera on a tripod, so it was actually a conscious effort to bring make the traffic in the area a focus point. With a few tricks in my editing workflow I was able to make sure the buildings weren’t out shined 😉

I was told by someone who viewed the image that they lived in the area but hadn’t seen it from this angle and that it looked great like this. The thing is, I’d never actually seen any images of the iconic Kings Cross sign so when it time to produce my own image I had a clean slate without any pre-conceived notions and it turns out I made something unique in a way.

Since it’s capture it has been printed in an article for destinations magazine and has been probably one of my most well received images. It looks particularly nice with a white gallery matte in a black frame 😉

Software Used:

Photomatix PRO – Is a MAC and PC HDR software for creating stunning HDR images. They have a free trial, but if you end up buying a copy of Photomatix you can get a 15% Discount with the coupon code LukeZemePhotography

– Topaz Adjust 5 is a great Filter program with a variety of choices, 15% off all Topaz software use discount code LukeZemePhotography

– On1 Photo suite the complete collection of photo editing software from OnOne

Image Location:


View 156 Kings Cross Rd in a larger map

Thanks, Luke

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